As more and more donors look to the web to make their donations to good causes, it’s essential your organization has an online donation page that stands out. Your donation page is one of the most important pages on your website – this is essentially the gateway to your donation program and needs to be inviting and effective. To help you make the most of your online donation page, here are nine ways you can make it stand out.
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Have a Great Image: Images can make a huge impact in web design – and this applies to your online donation page as well! Make sure your donation page includes an image that reflects your organization’s mission and shows potential donors the impact of their contribution.
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Get to the Point: Summarize your mission in a clear and concise way. The goal is to get donors to start making a donation, not reading a novel. Make sure your message is simple, to the point, and easy to understand.
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Test Your Donation Forms: Your online donation forms need to work properly and be quick and easy for your donors to fill out. Test them multiple times to make sure they’re working and make sure all of your fields are clear and easy to fill out.
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Include Multiple Options: Donors should have several different payment options available to them. Make sure you include credit, debit, and bank transfers, as well as options such as Paypal and Apple Pay.
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Link to Online Stores: For added convenience, consider linking to other online stores where donors can purchase items that support your cause. This way, they can purchase something and donate to your cause in one easy step.
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Be Mobile-Friendly: It’s essential to make sure your online donation page is optimized for mobile devices. That means making sure it has a responsive design and also includes succinct instructions on how to donate from a mobile device.
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Make It Secure: Make sure your online donation page is secure and take extra measures to ensure the security of donor’s personal and financial information. A secure website will help build trust with potential donors.
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Use Social Media: Let your followers on social media know that you have an online donation page available. Cross-promote on multiple platforms and let donors know that their contribution is safe, secure, and appreciated.
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Show Gratitude: Don’t forget to thank your donors for their generosity. A small gesture of appreciation will go a long way in cultivating relationships with donors and building loyalty over time.
By following these tips, you can design an online donation page that will stand out and effectively convert visitors into donors. Start making the most of your online donation page today, and you’ll soon start seeing the positive effects.