A 15 Step Checklist to Prepare Your E-Commerce Site for Black Friday and Holiday Shopping

October 26, 2022

Update product catalog: Refresh inventory levels, publish sale prices and add any new products.
Optimize site navigation and search: Make it easy for customers to find what they're looking for.
Design Black Friday landing page: Create a dedicated page or offer spotlighting any special promotions or sale items.
Test shopping cart and checkout: Ensure customers can purchase items easily and securely.
Increase website speed: Review website performance and reduce loading times.
Audit landing pages: Ensure all product information is displayed correctly and accurately.
Develop a plan for customer service resources: Determine staffing needs to handle customer inquiries and complaints.
Promote and advertise new offers: Consider boosting email campaigns and running ads on social media.
Deploy new shipping and payment options: Offer more options to encourage more purchases.
Analyze customer data: Leverage customer data to identify trends and optimize campaigns.
Prepare holiday emails: Welcome customers, remind them of special offers and promote new products.
Set up mechanisms to track sales: Monitor ROI on promotional campaigns and the effectiveness of your offer.
Make sure website security is up to date: Ensure customers data is secured and confidential.
Optimize website for mobile: Ensure customers can purchase products using their mobile devices.
Implement automated marketing: Create automatic campaigns and emails to simplify the process.