As the internet continues to evolve, so too does web design. Today, it is more than simply coding HTML, CSS, and JavaScript. Web design services are deeply integrated into the customer’s user experience with the goal of providing the most efficient and effective experience possible. This article will take a closer look at the current spectrum of web design services in order to better understand how they contribute to a successful online presence.
Generally speaking, web design services can be broken down into four distinct categories: graphic design; front-end development; back-end development; and content management.
Graphic design encompasses the creative process of producing visual elements such as images, logos, and branding materials. Image and typography selection are critical components that influence a website’s overall aesthetic and play a key role in providing a positive user experience. Because these design elements are highly contextual, knowledge in marketing and storytelling is essential for success.
Front-end development involves building the “front end” of a website. This includes utilizing HTML, CSS, and JavaScript to create the user interface, in addition to configuring the site layout, design, and navigation. It is also important to note that this process typically includes client side performance optimization measures, such as improving loading time and minimizing code duplication.
Back-end development is focused on the “back end” of a website. This includes the configuration and setup of a host server, database setup and integration, and scripting. Additionally, the use of API’s (application programming interfaces) is becoming increasingly common in order to add external functionality to the website.
Finally, content management is the process of organizing, structuring, and maintaining website information. This may involve creating databases, adding content management systems (CMS’s) to facilitate automated changes, or creating custom themes and widgets to further tailor the website experience.
These four categories combine to form what can be termed a “complete cycle” web design service. Depending on the size and scope of the project, any given provider may specialize in one or more of the categories in order to better meet customer needs.
In conclusion, web design services have come a long way in recent years and encompass a much larger scope than that of the past. An understanding of the current spectrum of web design services can give customers a better idea of what they can expect from a provider and how these services can benefit their online presence.