Google has recently announced that it will be launching its first local, search-based advertising program in the city of Portland, Oregon, giving businesses the opportunity to target local customers.
Google Ads allows businesses to reach potential customers and increase their visibility by displaying ads on the Google search engine, as well as other Google sites and services such as YouTube, AdWords, and Google Maps. Companies can create tailored campaigns to target their specific demographic, along with budgeting and reporting on the effectiveness of their campaigns. This can be especially beneficial for small to medium sized businesses that may not have the resources of a large corporation to invest in traditional advertising.
The new program in Portland is an effort to help small businesses better compete with larger corporations, who often have the advantage of being able to purchase costly ads in major markets. With Google Ads, businesses of any size now have the potential to target a much larger local customer base. And since Portland is known for its tech savvy population, combined with the tech-focused businesses that have pushed the city forward, this type of advertising is likely to be well received.
Google is hoping that this program will be successful, and plans to expand it to other cities in the near future. With its user-friendly dashboard and easy-to-navigate navigation, businesses can customize their campaigns to focus on local customers.
As businesses become more aware of the new program and its capabilities, the opportunity to target local customers with Google Ads will become increasingly more beneficial. With more people using smartphones, tablets and other mobile devices to search for local businesses, it’s never been more important for businesses to take advantage of the opportunities that internet-based advertising can provide. No matter what size your business is, Google Ads can be a great tool to help you reach people in the area.