Are You Going SoLoMo? The Combined Power of Social, Local and Mobile Commerce
Are you taking advantage of the power of SoLoMo? Social, Local and Mobile commerce (SoLoMo) is the merging of mobile, social media and local marketing. This emerging trend is proving to be a revolutionary way to market products and services and reach the consumers directly with targeted information.
SoLoMo has come a long way in the past few years, and businesses of all sizes have been realizing the potential benefit of using these channels combined. There are many ways that SoLoMo can be used to drive sales and increase brand visibility. Here are five of the most popular tactics that companies are leveraging to take advantage of SoLoMo:
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Mobility: Consumers have shifted the way they interact with their devices and take in information. Mobile phones and tablets are used to research and buy products, so businesses must create a mobile-friendly presence to succeed in this sector. Offering mobile apps, location-based deals, and mobile-optimized websites is key.
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Location-Based Marketing: Businesses can utilize location-based marketing to fill their sales funnel. Services such as Foursquare, Groupon, and Yelp can be used to target people who are already nearby your store or in the vicinity of a product or service you are offering.
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Social Media: Social media outlets (Facebook, Twitter, Instagram, etc.) are a great way to reach customers in their comfort zone and make the most of SoLoMo. You can use social media to give discounts, announce new products, and communicate with customers.
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Paid Advertising: Targeted paid advertising such as search engine marketing, Facebook ads, and display advertising can be used to reach potential customers who are in your area. This is the best way to reach people who may not already be following your brand on social media.
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Coupons and Deals: Offering unique discounts and deals through mobile apps, social media outlets and websites can help to drive sales and create customer loyalty. You can also combine deals with location-based marketing to ensure that only target audiences have access to the offer.
There is no one-size-fits-all approach to SoLoMo marketing. It's important to consider your industry, target audience, and the types of products or services you offer. Ultimately, using SoLoMo comes down to understanding the needs of your customer base and creating an engaging environment to better reach them. With the right strategy, your business can take advantage of the combined power of social, local, and mobile commerce - so why not join in on the trend and give it a try today?