Search engine optimization (SEO) helps businesses establish visibility online. To ensure success, businesses need to audit the SEO of their website to ensure it’s optimized for search engine rankings.
Auditing the SEO of your website involves evaluating any existing content, such as keywords, titles, descriptions, and URLs to assess how effectively your website is optimized for search engine rankings.
When audit your website's SEO for rankings, the following step should be followed:
- Evaluate Keywords: Start by examining what keywords are being used to in connection to your website.
Analyze which keywords are recurring in the content of your website and use tools such as Google Adwords and SEMRush to identify the keywords with the highest search volume. Take notice of any changes in search results – your targeted keyword might be outdated or not relevant anymore.
- Revisit Your Titles: Revisit and refine any titles used in your content.
Make sure they are unique, they reflect the content accurately and that they incorporate the right keywords. Titles are extremely important as they are used when search engine index websites.
- Review Your Descriptions: Check if your description accurately reflects the page’s content.
Also, take care that the keyword is included and placed strategically. Descriptions are essential in helping people land on your page, so it’s important that your descriptions are not only accurate, but also enticing so that people click through.
- Check Your URLs: Check the URLs on each of your webpages and make sure they make sense.
Avoid using automatically generated URLs that include meaningless strings of characters or numbers. Instead, use clear, concise URLs that accurately describe the content and incorporate the target keyword.
By auditing the SEO of your website, you can make sure your website is optimized for search engine rankings and help your business become more visible online. Utilizing the right keywords, titles, descriptions, and URLs can significantly improve search engine optimization and result in higher rankings.