Best practices for creating a landing page that drives ecommerce sales

December 15, 2022

  1. Use compelling copy: Create copy that tells prospective customers why they should purchase your products and what sets them apart from any competitors.

  2. Focus on user experience: Ensure that users have a smooth and easy experience when accessing your landing page. This includes clearly defined navigation, a search bar, and proper internal linking.

  3. Include social proof: Include customer reviews and positive feedback on your page to show potential buyers that others have already had a great experience with your product.

  4. Incorporate images: Make sure to use high-quality visuals that give potential customers a good impression of your product or service.

  5. Optimize for mobile: Make sure that your page is optimized for mobile, as it is likely that many people will be accessing it from their phones or other mobile devices.

  6. Utilize A/B testing: Utilize A/B testing to figure out which elements of your page are making the biggest impact and then focus on optimizing those.

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