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Use compelling copy: Create copy that tells prospective customers why they should purchase your products and what sets them apart from any competitors.
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Focus on user experience: Ensure that users have a smooth and easy experience when accessing your landing page. This includes clearly defined navigation, a search bar, and proper internal linking.
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Include social proof: Include customer reviews and positive feedback on your page to show potential buyers that others have already had a great experience with your product.
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Incorporate images: Make sure to use high-quality visuals that give potential customers a good impression of your product or service.
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Optimize for mobile: Make sure that your page is optimized for mobile, as it is likely that many people will be accessing it from their phones or other mobile devices.
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Utilize A/B testing: Utilize A/B testing to figure out which elements of your page are making the biggest impact and then focus on optimizing those.
Best practices for creating a landing page that drives ecommerce sales
December 15, 2022