- Ensure that the table includes the most important information first. This gives shoppers a quick understanding of the different products, and allows them to more quickly choose the best product for them.
- Organize the table in a logical way, with all similar products compared side-by-side.
- Stick to relevant and important data points, and stay away from too many columns or overly complicated tables.
- Make sure the table is responsive so that it can be used on different devices.
- Provide pricing in an easily readable format and highlight discounts, if applicable.
- Clearly identify the strengths of each product and why it is the best choice.
Best practices for creating a product comparison table in ecommerce
August 13, 2022