Best practices for creating a product filter menu in ecommerce include:
- Minimize page loading time by reducing the number of filter options to only the most important ones.
- Group related filter choices into logical categories like price, gender, size, etc.
- Include visual cues on the filter menu, like colors and icons, to help guide users.
- Make sure filter options are consistent across all product pages and link directly to products that correspond to those filters.
- Allow users to save their filter preferences so they don’t have to repeatedly set them each time they visit the product page.