Creating an impressive web design portfolio is becoming increasingly important in the competitive world of web design. With design tools like Adobe Photoshop, Figma, and Sketch, anyone can create professional looking work. But having a great portfolio is so much more than the work inside it; it requires thoughtful focus and a keen aesthetic. Whether you’re a freelance designer, a studio artist, or a creative entrepreneur, here are a few building blocks to help you create a stellar web design portfolio.
- Start With Your Brand
The first step to curating a portfolio is to create an identity that communicates who you are as a designer. Having an effective logo, colors, and fonts that work together will put you ahead of the competition. It’s also important to make sure that the design of your website is cohesive with your brand. This includes choosing the right hosting and domain name as well as taking the time to create a gallery page that will accommodate your portfolio pieces.
- Showcase Your Work
When deciding which pieces to include in your portfolio, quality is more important than quantity. Each piece should show off your process and highlight aspects that make you unique. It’s also important to note that you don’t always have to choose the “most impressive” projects; great web designs can come in all shapes and sizes. However, it’s always a good idea to include some of your personal key projects to show potential employers and clients who you are and what you specialize in.
- Tell Your Story
Your portfolio is the perfect opportunity to tell your story and demonstrate that your work stands out from the rest. This is why it’s important to share details about your previous projects, including insights into the process and results. Consider including a case study for each piece to showcase the research and strategy that you utilized. A well-documented portfolio paints a picture of your creative process, so be sure to include any evidence of hard work that you’re proud of.
- Include Testimonials
Collecting glowing testimonials from past clients not only shows the success of your work, but also establishes credibility. This is especially important if you’re working with new clients who may not have heard of you yet. If you can, include contact information so potential employers and clients can reach out.
Creating a stellar web design portfolio doesn’t have to be complicated. By focusing on these four building blocks, you can ensure that your portfolio stands out in a sea of competition. When you’re ready, don’t forget to get feedback from friends and colleagues so you can refine and perfect your portfolio and be your best creative self.