A case study that demonstrates the effectiveness of Facebook remarketing ads is the story of a local retail company. This company wanted to increase their social referral traffic and engagement. They used Facebook remarketing ads to target customers who had previously visited their website and encouraged them to connect with their social media accounts. They also utilized targeted ads to encourage customers to share the company’s content on their own social media accounts.
The results were outstanding. Not only did the remarketing ads help to increase the company’s engagement and social referral traffic, it also increased their sales. The company saw a 13% sales increase in the 30 days following the campaign launch and a 15% increase in their website’s overall traffic during that same period.