As the popularity of CBD products skyrockets, many ecommerce businesses have made the move to platforms like Shopify to take advantage of higher sales volumes and better sales opportunities. However, as the industry matures, many businesses have found that switching to a more enterprise-grade platform like Bigcommerce can help them meet their business objectives better.
The key advantages to making the move from Shopify to Bigcommerce include a more robust platform, better customization options, more powerful marketing tools, an enhanced experience for the customer, and less overhead costs.
First, Bigcommerce offers a much more powerful platform for ecommerce businesses than Shopify does. Its catalogs, pricing and inventory systems, and checkout processes are more comprehensive, allowing businesses to customize and automate their operations more easily. Bigcommerce also integrates with third-party services such as shipping and payment gateways, giving CBD businesses more control over their customer experience.
Second, Bigcommerce enables merchants to customize their store more easily, allowing them to adapt their design and product information more quickly. Its theme editor also contains more features than Shopify, allowing merchants to create a website that feels more professional and facilitates a better customer experience.
In addition, Bigcommerce features powerful marketing tools, such as cross-selling and upselling, to help merchants increase average order values and conversion rates. Its coupon system is also more comprehensive than Shopify’s, allowing businesses to run more effective promotions.
Finally, Bigcommerce is a platform designed to scale easily with growing businesses, removing much of the overhead associated with Shopify as businesses grow. This is especially beneficial for CBD businesses as the industry continues to mature.
For CBD businesses looking to increase sales and get their products out to a larger customer base, making the move from Shopify to Bigcommerce can be hugely beneficial. With its more powerful platform, customizations, marketing tools, and scalability, Bigcommerce is a great platform for businesses looking to maximize their sales potential.