As an eCommerce business, SEO optimization is essential for your success. You need to ensure that your store is seen and found by the right customers, and that comes down to optimizing your Demandware store for search engine optimization. With the right guidance, you can maximize your store’s visibility and improve sales.
To get your store properly indexed and visible to potential customers, you’ll need to follow the following steps:
- Research the Right Keywords:
Start your SEO effort by researching the best keywords to include in the content related to your store. What keyword phrases are customers using to find products similar to yours? Use industry-specific sites, such as Google AdWords tool, to find the relevant terms that customers use when searching for similar products. This will give you a better idea on the right words to use when creating content and optimizing your Demandware store.
- Create SEO Friendly URLs:
YourURL structure should be kept lean, concise and relevant. Avoid using unnecessary words or numbers into URLs. Keep the structure concise and use keywords to make it easier for search engines to crawl your pages. Additionally, you should use descriptive page titles and add ALT tags to product images to further aid the search engine bots in properly crawling the site.
- Implement Structured Data Markup:
By adding structured data markup to your site, it allows search engine bots to understand your business’s contact information, location, and more. This helps them properly classify your page in search engine result pages (SERPs), and give you better visibility as customers look for your products. A great bonus with structured data is that you can use it to display data snippets in organic search that can give you an edge over competitors.
- Improve Your Site Speed and Performance:
Your website needs to be lightning fast when people view it. Search engines factor in your site speed and performance when they are indexing it. By monitoring your website’s speed and performance, and making necessary adjustment, bandwidth won’t be an issue when customers are viewing your Demandware store.
- Write Quality Content:
The content on your Demandware store needs to be of good quality, and relevant to the product. It should include the right keywords, as well as insightful material, to give customers a better idea of the product when reading it. Additionally, try to use good headlines that are both catchy and relevant.
Following these tips, you can easily and quickly optimize your Demandware store for SEO. Optimizing your store for search engines will improve your visibility and ultimately increase your sales.