Differentiated Marketing: Comprehensive Guide

Differentiated marketing is a type of marketing approach that looks to break down customer bases into distinct target markets who have similar needs and wants, and then create multiple marketing campaigns that appeal to their individual needs. An example of differentiated marketing would be a company selling eco-friendly cars creating distinct marketing campaigns targeting different customer groups. This could include campaigns targeting families looking for a safe, reliable vehicle, adventure seekers looking to explore, and college students looking for an affordable and reliable mode of transportation. Each campaign would be tailored to the specific needs and wants of each customer group.