As digital technologies continue to advance, the way businesses use search engine optimization (SEO) to reach their customers is changing. To keep up with the changing digital landscape, SEO professionals need to be aware of the latest trends and developments. One such trend is the use of Google patents to inform SEO strategies. Google patents are intellectual property of the company and represent their current thinking on various aspects of search. By understanding these patents, SEO professionals can stay ahead of the competition and remain on the cutting edge of SEO strategies.
Google patents cover a variety of topics, from quality control to personalization. Here are four Google patents that could shape the future of SEO.
The first patent is called “Ranking Documents Based on User Interests.” This patent is all about personalizing search results for the user. It involves using technology to track user behavior and use the data to determine what type of content should be served up to the user. This means that SEO professionals will need to focus on creating content that meets user interests in order to make the best use of this technology.
The second patent is called “Query Adjustments Based on Qualitative Patterns.” This one uses machine learning to track how often users make changes to their search query before they get the results they are looking for. By monitoring user behavior, this patent could result in changes to the criteria Google uses to rank search results. This means that SEO professionals will need to be more targeted in their approach to crafting content.
The third patent is called “Rank-Adjustable Document Search Results.” This patent discusses the use of user feedback to adjust search rankings. It involves rating search results based on the user’s overall experience on the website or mobile app. This could result in changes to the criteria Google uses to determine what content should be higher ranked. As a result, SEO professionals need to pay attention to customer feedback if they want their content to rank higher.
Finally, the fourth patent is called “Organizing Results Based on Context.” This one focuses on using AI to better understand the context of a search and what the user’s intents are. By using AI to better understand the context and intents of the search, Google can better adjust the rankings based on what the user wants. As a result, SEO professionals need to consider context when crafting content.
Google patents are an important part of staying ahead in the digital landscape. As these four patents show, by understanding how Google patents work and how they can influence SEO strategies, SEO professionals can remain on the cutting edge of digital trends and strategies and give their businesses an edge over the competition.