As technology continues to change and evolve, SEO (Search Engine Optimization) trends are sure to follow suit. With so many updates and changes implemented by search engines, it can be difficult to keep up with the trends. With 2020 around the corner, now is the time to get up to speed on the latest SEO trends that will affect your traffic.
According to research, the majority of online searches start on a search engine and this will likely continue to increase in popularity as time goes on. It is therefore essential that businesses and website owners stay up to date on the latest SEO trends to ensure they don’t get left behind. Here are six of the key SEO trends that could affect your website’s traffic:
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Mobile-First Indexing: As the number of people searching from mobile devices continues to grow, Search Engines are now focused on creating a mobile-friendly experience for users. Google has already started to prioritize mobile-friendly websites in their mobile search results and this trend is likely to continue in 2020.
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Voice Search: Voice search offers a more convenient and accurate way to find information on the web. This type of search is becoming increasingly popular and with it, websites need to be optimized for voice search as well.
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Structured Data: Search engines will reward websites that use structured data markup as it helps them to display pertinent information in the SERP (Search Engine Result Pages). Utilizing Structured Data can help you rank higher and get more traffic.
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Video Content: Video content is becoming increasingly popular and is now a powerful tool for marketing. Search engines prefer websites with video embedded into them and this will play an even larger role in 2020.
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UX/UI Design: User experience and user interface design (UX/UI) will become even more important to search engines as they look to rate websites by quality. Content should have an attractive design that is easy to use and delivers a valuable user experience.
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HTTPS Encryption: HTTPS encryption is now important for SEO as it helps protect user information and data. Websites that don’t use HTTPS encryption could be penalized by search engines in 2020.
By staying up to date with these SEO trends and adapting your website accordingly, you will ensure that you don’t get left behind and your website will continue to generate increased traffic.