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Research: Thoroughly research topics related to your industry to establish expertise on the subject. Research both primary and secondary sources to build your authority and back up claims made in the content.
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Structure: Structure your content in an organized, easy-to-read manner. Pay attention to the headings, subheadings, and visuals you use to create logical divisions in your content – this can both improve readability and help search engines understand the content better.
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Quality: Make sure to include accurate and authoritative information. Use a variety of sources and cite them properly to build credibility. Aim to provide readers with useful takeaways they can apply in their lives.
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Optimize: Make sure you pay attention to the technical details like URLs, meta descriptions, and alt tags to ensure your content is perfectly optimized for search engines.
The idea of “E-A-T” – expertise, authoritativeness, and trustworthiness – has become a cornerstone of modern-day search engine optimization (SEO). A E-A-T score is a measure of how well a website meets criteria for being an authority and for being trustworthy, two elements that Google looks at when ranking websites in search engine results. In addition to E-A-T, another concept that has been gaining steam in the SEO world is YMYL – Your Money or Your Life. YMYL websites are those that offer advice on topics related to money or personal safety, such as medical advice or financial advice.
When it comes to SEO, quality content is the cornerstone of any successful strategy. Quality content not only helps to improve the rankings of a website in search engine results pages (SERPs), but also establishes a website as an authority in its field and increases the trustworthiness of the website for an audience. In order to effectively write quality content that meets E-A-T and YMYL criteria, it’s important to understand how these two concepts work together.
To begin with, it’s important to ensure that the content you are writing is accurate, up-to-date, and based on reliable sources. This is essential for meeting the “expertise” portion of E-A-T, which requires that the creator of the content is well-versed in the subject matter. When it comes to YMYL content, it’s also important to verify that any advice given is based on sound financial and medical knowledge.
In addition to accuracy, content should also be written with authority. Writing with authority means that you have the expertise or experience to back up what you’re saying and that your content is well-researched. This is essential for establishing yourself as an expert in your field and for achieving the “authoritativeness” portion of E-A-T.
Finally, your content should be written in a way that makes it trustworthy. This means that you should be transparent about who you are and why the reader should trust you. The content should also clearly explain the source of any information so that the reader can feel confident that the information is valid. This is important for meeting the “trustworthiness” portion of E-A-T, and it’s also important for gaining the trust of readers.
By understanding how E-A-T and YMYL criteria apply to your content, you can take steps to ensure that your content is top-notch and that it’s seen as an authority on your chosen topic. Writing quality content is essential for improving your SEO and providing a valuable experience to your readers.