- Check the E-commerce website's on-page SEO. Check page titles, page headings, page content, page URLs, and images for accurate keywords and effective use of internal linkages.
- Conduct a keyword research and check if the targeted keywords are being used correctly for the e-commerce website.
- Check the external link profile. Check for any inbound/outbound links from competitors, link farms, or any other sites that can hurt the website’s ranking.
- Check the website’s load time. A slow loading e-commerce website hurts the user experience and may result in lower ranking.
- Run an analysis of Webmaster Tools and Analytics to improve the time on page for the website content.
- Check for any broken links and correct them.
- Analyze the page speed and make improvements.
- Check the website’s structured data or schema markup to ensure that the e-commerce website is being properly indexed by search engines.
- Check the website’s mobile friendliness. Make sure that the website is optimized for mobile devices and is responsive.
- Make sure that the e-commerce website’s content is easy to reach, engaging, and easy to understand.