If you want your eCommerce store to thrive, your checkout process needs to be optimized — and one of the easiest ways to do that is to practice savvy “tricks” that will encourage customers to buy more from your store. One trick that many online retailers have found success with is to ask for less information during the checkout process. By asking for less information, you can make the process easier for customers, reducing abandonment rates and increasing sales.
One of the biggest challenges for online storefronts is the checkout process. Studies have found that an overly complex checkout process is one of the leading causes of customer abandonment. By simplifying the process, you can decrease the friction associated with the purchasing process, making it more convenient and attractive to the customer.
One way of simplifying your checkout process is to ask for fewer pieces of information from your customers. Many stores require customers to provide their full mailing address, telephone number and other detailed information, but increasing evidence suggests that reducing the number of fields on a checkout form can result in a reduction of abandonment and an increase in sales.
Depending on your customer base, you may still require customers to provide basic information to purchase from your store, such as their name, email address and payment details. Reducing the number of fields in your checkout form will streamline the purchasing process and create a more convenient experience for the customer.
Another trick you can implement to make the checkout process easier is to enable one-click ordering for customers who already have an account with your store. This eliminates the need for your customers to re-enter their information each time they place an order, making it faster and more convenient for them to shop from your store. Additionally, allowing customers to save their information on your store will make the process even faster, decreasing abandonment and leading to more sales.
The checkout process is an integral part of any eCommerce store, so it’s important to optimize it to ensure that customers are able to complete their purchases without difficulty. By asking for less information during the checkout process and enabling features such as one-click ordering, you can ensure that customer’s have a better overall experience with your store, leading to higher customer satisfaction and more sales.