Ecommerce Filters Best Practices: A User-centric Approach
As technology continues to improve and ecommerce becomes easier to use, customers increasingly have high demands. As a result, businesses must keep up by providing a positive, user-centric experience. One of the most important elements of this experience is the use of proper ecommerce filters. Filters help customers find the right product easily and quickly, allowing them to make the most of their shopping experience. By adhering to these best practices, businesses can ensure their customers find what they’re looking for.
The first step in applying best practices when using ecommerce filters is to make sure that the filters are easy to use and clear. If customers can’t understand how to use the filter, they won’t be able to find the product they need. Make sure that the labels and descriptions are clear and concise so that customers can easily identify the different filter categories. Additionally, don’t use too many filters. Instead, focus on the most important ones that your customers will use the most.
The next step is to make sure that the customer can see the result of their filter choices. This means displaying the filtered items clearly and without any glitches. Furthermore, make sure to also display the total number of results, so customers can decide if there are enough items to explore.
The third step is to make sure that the filter options are relevant to the customer. Customers often want to sort items by price or color and having too many irrelevant filter options is not only confusing but also annoying. Businesses should focus on providing customers with the filter options that are most important to them, such as price and size.
Finally, businesses should ensure that the filters are easy to update and add. This means being able to quickly add new filter options when necessary, such as adding new colors or sizes. Additionally, businesses should be able to remove old filter options when necessary, such as if color options change.
Following these ecommerce filter best practices is essential to providing customers with an enjoyable and easy shopping experience. By focusing on providing customers with user-centric filters, businesses can ensure they make the most of their ecommerce efforts.