Effective Newsletters: 5 Tips for Creating Great Business Emails

November 23, 2022

Keep it Short and Simple – Use a few sentences or bulleted lists to get your point across in the most direct way possible.
Utilize a Clear Call to Action – What do you want recipients to do? Leave them with a clear direction to take.
Personalize the Experience – Writing to a large email list doesn’t mean the message has to be generic. Use variables to: insert recipient names, add dynamic content and make it look more personalized.
Design with Mobile in Mind – The majority of emails are now opened on mobile devices, so ensure your design and layout is mobile-friendly.
Focus on the Subject Line – You only have a few seconds to capture readers’ attention. Put extra effort into the subject line and make sure it piques interest.