Email Marketing Secrets – Here’s What’s Working

Leverage automation: Automating menial tasks like list building, segmenting, and triggering emails increases efficiency while allowing marketers to focus on creating quality emails.

Personalize emails: Personalizing emails with accurate customer data or triggered content creates a feeling of personal connection that leads to higher open and click-through rates.

Test different versions: Testing different versions of emails or subject lines allows marketers to see what customers respond to better and continuously improve email campaigns.

Measure results: Analyzing email results provides insight into the performance of an email campaign and the effectiveness of the strategies used. It also provides an opportunity to develop an even better email strategy.