Email Marketing: Email marketing is a form of direct marketing that sends promotional messages to customers via email. Email campaigns are typically used to improve customer relationships, increase sales, deliver content, and establish brand loyalty.
Spam: Spam messages are unsolicited commercial advertising emails that are sent out in bulk. These messages are not relevant to the recipients and are typically sent out without their permission or consent. Spam messages clog up users' inboxes, which can decrease their trust in legitimate business emails.
The Death of Trust: With the growth of spam, email marketing has become a less reliable form of advertising. People are more wary of clicking on unfamiliar links and are less likely to engage with emails from companies or businesses that they do not recognize. This has resulted in decreased trust in email marketing and has contributed to the slow death of the approach.