Email marketing remains an effective tool for businesses to reach out to their target audiences and drive growth in 2021. The following email marketing statistics provide an idea of how important email is in any modern marketing strategy.
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Email is 40X more effective than social media in customer acquisition: Email has been found to be 40 times more effective for customer acquisition than social media. This is because, compared to social media, emails can reach a larger proportion of customers who have already interacted with a company's website.
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Email has an average return on investment of 4400%: Email marketing has an average return on investment of 4,400%. This is significantly higher than other paid digital marketing tactics such as search, display and social media advertising.
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86% of marketers use email to help drive conversions: 86% of marketers use email to help drive conversions, whether it's directly, by sending emails with direct incentives or links, or indirectly, by keeping their target audiences updated with new offers.
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66% of customers who received promotional emails made a purchase: 66% of customers who received promotional emails made a purchase due to the email. This shows that emails can effectively turn potential customers into paying customers.
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80% of people preferentially check their emails from mobile devices: 80% of people prefer to check their emails from their mobile devices, such as smartphones and tablets. This means that emails should be optimized for mobile devices to ensure better user engagement and higher open rates.
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Email is the most asked for type of content from customers: Email is the most asked for type of content from customers. This is because consumers are looking for personalized and relevant emails that match their individual needs.
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Over 90% of businesses use email marketing: Over 90% of businesses use email marketing as a way to reach their target audiences. This shows how popular email marketing is and how critical it is for businesses to leverage this tool to reach their customers.
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Companies send an average of 23 emails a month: Companies send an average of 23 emails a month to their target audiences. This allows them to keep customers updated on their offerings, provide incentives and promotions, and increase customer engagement.
Email remains a powerful marketing tool in 2021 and businesses should leverage the email marketing statistics above to help them maximize their ROI. Email is an effective tool for customer acquisition, converting potential customers, and engagement, which makes it an important part of any modern marketing strategy.