An example of an Enterprise SEO Strategy could include the following steps:
- Conduct a thorough analysis of the enterprise website to identify UX, technical, and content gaps.
- Create an accurate keyword list with realistic search volume, relevance, and competition.
- Improve website speed, architecture, and indexation.
- Develop an enterprise-wide content marketing strategy with a focus on user intent.
- Improve link building efforts through a combination of content marketing and targeted, high-quality outreach.
- Use targeted SEO campaigns to reach market segments and prioritize long-tail keywords.
- Monitor SEO performance with key metrics, like rankings, organic traffic, leads, and ROI.
- Use data-driven insights from SEO to inform content strategy, product development, and marketing decisions.
- Find opportunities to improve user experience and reduce friction by leveraging analytics and A/B testing.
- Ensure best practices are adhered to across all websites and platforms.