Link building is an essential part of search engine optimization (SEO) and should be part of every SEO strategy. It involves building links from authoritative websites to a website in order to help it rank higher in search engine results pages (SERPs). Link building is a great way to attract more visitors to your website, increase its visibility in SERPs, and generate more leads for your business.
Here are some ways to incorporate link building into your SEO strategy in 2021:
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Directory & Citation Submissions: Create a list of relevant, high-quality directories and online listings to which you can manually submit your website. Make sure your business profile is updated and complete for the best results.
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Quality Content Marketing: Quality content will help you build backlinks organically and increase your website's visibility. Utilize methods like blogging and social media posts to build quality content and attract more links to your website.
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Guest Blogging: Look for websites in your niche that accept guest bloggers and pitch them quality content. Include a link back to your website in their blog post and you will be able to drive referrals and quality backlinks to your site.
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Social Media Promotion: Take advantage of social media platforms like Twitter, LinkedIn, and Facebook to promote your content. Share quality content with links to your website to increase brand awareness and improve backlinks.
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Resource Page Link Building: Search for related resources in your niche and reach out to site owners to include a link to your website from their resource page.
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Infographic Submission: If you create compelling infographics it is easy to get them published on other websites. Create attention-grabbing visuals with key stats that are related to your business and submit your infographic to other websites with a link back to your page.
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Broken Link Building: Find broken links on websites related to your business and contact the site owner with a broken link request. Offer to replace their broken link with a link to a relevant page on your website in exchange for improved rankings and backlinks.