A step-by-step expert guide to migrating to GA4 might include instructions such as:
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Create a new Google Analytics property: Login to your Google Analytics Account and navigate to the Admin section. Create a new property, selecting GA4 from the property type dialogue box.
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Install the GA4 measurement code on your website: Ensure the Global Site Tag (gtag.js) has been placed on every webpage of your website.
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Adopt App + Web features: Leverage the capabilities of GA4 by adding features such as Events and Enhanced Measurement.
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Identify how to measure your goals: Using the data layer, define how to track pageviews, clicks, and any other events you may want to measure.
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Set up views, filters and segments: Decide what kind of reports you want to perform and set up relevant views, filters and segments.
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Use testing or debug mode: Use debug window or test mode to avoid collecting incorrect data.
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Design reports: Design the right reports so you can extract key insights to inform your digital strategy.
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Monitor and review: Monitor your data to ensure it is accurate and up to date, and review periodical reports to stay on top of your analytics.