Facebook Lead Ads are a type of advertising used to generate leads and capture contact information from potential customers.
For example, a fitness studio could set up a lead ad asking visitors to register for a free trial class by entering their contact information. When someone fills out the form, the fitness studio automatically receives the lead’s information, such as name, email, phone number, and other relevant data. With this information, they can reach out to the lead, qualify them, and invite them to their class.
Lead ads are easy to set up, since there is no coding involved. All you have to do is create a copy of your marketing message, choose an image or video, pick your targeting, and design the form. As well, the form is filled out directly in the ad, making the process simple for potential customers.