One example of Facebook Live use is for businesses to host Q&A sessions and interviews with customers, experts, and even their own employees. This gives viewers a chance to interact with the host and have their questions answered in real time, allowing for content that is engaging and timely. It can also allow businesses to gain feedback on their products and services or create buzz around upcoming launches. Additionally, hosting a Facebook Live event is a great way to add a personal touch to interactions with customers or followers.