SEO or Search Engine Optimization plays an important role in today's digital landscape. While it's important for businesses to invest in professional search engine optimization services, there are numerous free tools available to those just starting their SEO journey, making it easier than ever to get a head start. Here are 11 of the top free SEO tools out there in 2021.
1.Google Search Console: Google search console is one of the most useful, yet often overlooked, tools available. It provides detailed information on how and what your website is rankin in Google. It also provides valuable insights and data needed to increase your website’s SEO and overall visibility.
2.Google Trends: This tool gives you an idea of the popularity and search interest of search terms and topics. It helps you to see the current and past trends of keywords so you can make informed decisions on the best keywords for your website.
3.SEMRush: SEMRush is a tool that provides an in-depth competitor analysis and allows you to compare your rankings with the competition. It is great for keyword research, backlink analysis and general SEO analysis.
4.Yoast SEO: This is a fantastic plugin for optimizing WordPress sites for SEO. It offers a variety of features such as keyword optimization, readability optimization, and image optimization.
5.Ahrefs: Ahrefs is an all-in-one SEO tool suite. It offers keyword research, backlink analysis, website auditing, and rank tracking. It is especially useful for competitive research, as it gives you a detailed look at what your competitors are doing to get ahead.
6.AnswerThePublic: This tool provides insights on commonly asked questions, words and phrases related to a given subject. This can be great for content creation and keyword research.
7.Google Analytics: Like Google Search Console, Google Analytics is an essential tool for tracking your website’s progress and making sure that your SEO efforts are producing the desired results.
8.Screaming Frog: This tool is designed to give you an overview of technical SEO issues and opportunities on your website. It is used to check for broken links, crawl errors, and much more.
9.Moz: Moz is a complete suite of SEO tools. It includes keyword research, link building, and content optimization. It also provides analytical data and insights to improve your rankings.
10.SpyFu: SpyFu is a great tool for researching your competitors. It shows monthly search volume, average cost per click, backlinks, and more.
11.Ubersuggest: Ubersuggest is a great tool for keyword research. It shows related keywords, search volume, competition, and cost per click. It's a great tool for discovering profitable keywords to target.
These are just a few of the many free SEO tools available. With the right combination of tools, you can begin to optimize your website for organic search rankings. As you gain experience and confidence, you can invest in advanced SEO tools and services to grow your business.