Getting Started with Behavioral Email Marketing

Start by understanding your customers: Leverage customer data to segment your customers and send more targeted emails. Use customer feedback to improve on your email campaigns.

Create a strategy: Figure out what type of emails you want to send, how often, and what objectives you have for them (such as generating leads and sales).

Set up automated emails: Set up automated emails to get new subscribers engaged and engaged customers to come back for more. Examples include welcome emails, abandoned cart emails, birthday emails, promotional emails and more.

Monitor performance: Monitor your emails to measure open rates, click-through rates, and other meaningful metrics to see how well they perform, and make modifications where necessary.

Optimize: Optimize your emails, campaigns, and customer segments to get the best performance possible with A/B testing.