In recent years, Google has been steadily improving its My Business profiles, offering a range of new tools and features that make it easier for businesses to manage their online presence. From tracking customer reviews to managing appointments and bookings online, Google My Business profile helps businesses manage their online presence while gaining helpful insights into customer behaviors. With the latest updates and new features, there is even more that businesses can do to make the most out of Google My Business. Here is a look at some features you should be using to maximize the success of your business’s Google My Business profile.
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Google Posts: Posts are short announcements that you can feature on your Google My Business profile. Posts give businesses a great way to communicate with customers and communicate offers, news, or changes that might be happening. Posts are also used to help enhance your visibility in Google search results, increasing your organic discoverability.
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Messaging: A great way to engage customers on the go is through messaging. With Google My Business, you can now provide a one-click link on your profile that allows customers to message you directly within Google. This helps you to directly answer customer queries, provide customer support and initiate conversations even while you’re away from the office.
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Appointment Booking: This new feature makes it easier for customers to schedule appointments with your business directly on your Google My Business profile. By setting up appointment slots, customers can pick a time within your availability and book the appointment with ease. This new feature is useful for businesses with appointment-based services and cuts down on time-consuming back and forth with customers.
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Review responses: An effective way to increase customer engagement is to respond to reviews on Google. When customers post reviews about your services, you can now respond directly and in an organized manner. This shows customers that you value their opinion and is a great way to provide prompt customer service.
Overall, the new features on Google My Business can have a huge impact on the success of a business. By utilizing the features listed above, businesses can take advantage of the latest updates from Google to help manage their business profile and gain insights into customer behavior.