In today’s digital world, it’s no surprise that Google is the dominating search engine. With their roll-out of algorithm changes, small business owners are constantly trying to stay current with their Search Engine Optimization (SEO) efforts. But how does one survive algorithm changes?
Google has put together tips for small businesses to better understand and manage the latest search engine optimization trends. Here are some key tactics businesses should consider in order to stay ahead of the algorithm changes:
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Build a quality website from the ground up. It’s important to make sure your website meets all of Google’s webmaster’s guidelines. This means making sure you have a good domain name, rich content, and a design that works for both desktop and mobile users. Additionally, your site should be secure so visitors’ personal data is protected.
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Utilize meta descriptions and optimize titles. Meta descriptions provide short summaries within the SERPs (search engine results pages) that allow users to see if the page is related to their search query. Optimizing titles also helps users find relevant results with the use of keywords.
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Create fresh and relevant content. This includes producing content that is relevant to your industry and audience, and updating it regularly. Quality content helps draw more visitors to your website and keeps them coming back, creating more opportunities to convert them into customers.
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Make use of internal and external links. Internal links allow users to find other related content on your website that may be useful, while external links point to other related websites that contain additional information.
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Utilize various social media platforms. Whether it’s Facebook, Twitter, YouTube, or Instagram, having a presence on multiple social media platforms increases brand visibility and creates trust with your customers and potential customers.
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Promote your website through direct and indirect methods. Direct methods include using PPC (pay-per-click) campaigns and other forms of online advertising. Indirect methods include linking to other websites, blogging, and participating in online discussion forums.
By following this advice, businesses can better understand and adapt to Google’s algorithm changes. Although it might take some time, taking the time to create a solid SEO strategy to fit your business’s needs will pay off in the long run. Taking advantage of all the resources Google provides, including their Webmaster Tools, can help business owners keep up to date with the latest search engine optimization trends.