Google has recently announced that Google Shopping ads will appear in Google Images starting February 1, 2020. This is an important development for retailers, who will now be able to reach their target customers in places they already frequent online.
Google Shopping Ads are essentially short advertisements with photo images, product details, and links to websites where said products can be purchased. The ads are integrated within or near search results on Google Shopping, Google Maps, and now Google Images. When a customer goes to Google Images to search for a product or item, they may be presented with Google Shopping ads related to their search query.
In addition to presenting shoppers with more search results, the Ads will also make it easier for retailers to be seen. By using product images and product details, customers are able to gain an immediate understanding of the items being sold, making them more likely to purchase on the spot. Furthermore, having Shopping Ads integrated with Google Images will make it easier for retailers to reach a wide variety of potential customers.
The advantages of Google Shopping Ads don't just stop at product discovery. Since these ads are targeted to a customer’s search query, they are more likely to be seen by customers who are already interested in the product being advertised. This means that not only are their impressions likely to be higher, but that the ads will also be much more effective.
In order to make the most of their Google Shopping Ads, retailers need to make sure that their product images are up to date and accurate. Furthermore, they should take advantage of the search optimization tools Google provides to ensure that their ads are seen by as many people as possible.
Google Shopping Ads on Google Images is sure to be an invaluable tool for retailers. By making it easier to be seen by potential customers and simplifying the discovery process, these ads are sure to generate more clicks and sales.