In early 2020, Google announced a major update to its Keyword Planner tool, which is an essential part of search engine optimization (SEO). The update includes several new features that greatly improve the ability of SEO professionals and marketers to perform keyword research.
The most important feature of the update is the introduction of artificially intelligent (AI) technology to aid in keyword research. AI allows Keyword Planner to generate many potential keywords and analyze them for relevance and meaning. This helps to determine if the keyword being considered is applicable and useful to prospective customers. By implementing AI, Google is allowing its Keyword Planner tool to provide users with more relevant and accurate search results.
Google has also improved the accuracy and relevancy of keyword search volumes by introducing more refined and extended historical data. Google claims that its new data set increases accuracy and provides insight into the seasonality of keyword phrases. This can be a huge help to marketers and SEOs when trying to determine if a given keyword or phrase should be used in a search engine marketing campaign.
In addition, there are a variety of new sorting and filtering options available within the Keyword Planner. These improvements make it easier to find and sort through the most relevant and useful keywords. Sorting and filtering also allow users to quickly array and organize keywords according to relevance and volume to help them identify new opportunities and optimize their websites and campaigns.
Google has also improved the ability to find new keywords and advertiser competition. This can help to better inform your keyword research. You’ll be able to see how competitive certain keywords are for ads, as well as an assessment of your competition in organic search.
The update to Keyword Planner provides a huge benefit to users in terms of keyword research. The introduction of AI, the more detailed and accurate search volumes, the addition of sorting and filtering options, and the increased ability to gather competition analysis will all help to improve SEO strategies. If they are looking to make the most of SEO efforts and have an effective website and campaign, users should take full advantage of the new features Google has provided in their update to the Keyword Planner.