Great CTAs: Rules For Making Them Effective

An example of a great CTA is "Sign Up Now" with an accompanying button. This is an effective CTA because it is clear and direct, and conveys an immediate sense of urgency. An effective CTA should be clear, concise, and use language that is actionable. Additionally, it should have a visual element, such as a button, to draw in the user and create a sense of urgency.