Growth hacking is becoming increasingly popular as a way to drive website traffic and sales. But, what exactly is growth hacking? It’s a term used to describe strategies used to maximize user acquisition and customer engagement for startups and companies alike. In essence, it’s about using unconventional methods to grow a brand, generate leads, and ultimately boost sales.
So, if you’re looking to reach the the people in your local area, growth hacking is the way to go. Here’s a quick look into growth hacking 101: local search.
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Get listed on local business directories - Adding your business to local business directories like Yelp and Google My Business isn’t just great for your SEO, it’s also one of the most effective ways to increase visibility within your local vicinity. Use relevant keywords in your business descriptions and make sure to include words that locals search for.
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Optimize for voice search - On top of optimizing for local searches, you should also make sure to take full advantage of voice search. This technology has grown exponentially this past year and more people are using it to search for nearby businesses. To optimize your website for voice search make sure you include long-tailed keywords that include your business name, address, and location.
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Leverage social media - Utilizing the power of social media is key to gaining the trust of your customers. Not only will it help you generate leads, it’ll also help you gain insights into what your consumers’ needs and wants. Post relevant content, use hashtags, and monitor your analytics to get the most out of social media.
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Take advantage of local SEO - SEO isn’t just limited to ranking on Google, it applies to local searches too. To maximize local SEO, include location specific keywords on your webpages, get listed on local directories, and use Schema markup tags to help local sites like Google and Yelp better recognize and index your content.
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Create a local event - Last but not least, don’t underestimate the power of establishing a presence in the area by holding a local event. This is a great way to meet customers face-to-face, network, and develop a community.
Growth hacking isn’t just about driving web traffic, it’s about understanding and leveraging your target audience. Utilize the tips above and take advantage of local search to push your brand further.