Creating a landing page is an essential part of your online marketing strategy. It’s the first page a user will see after clicking through an advertisement, social media post, or email, and it’s the perfect way to convert those clicks into conversions. A well-crafted landing page can make all the difference when it comes to turning those clicks into leads.
This guide will take you step-by-step through how to create the perfect landing page.
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Define Your Goals – Before you even begin to create a landing page, it’s important to decide exactly what you want to accomplish. Do you want to collect leads? Increase subscribers? Make sales? Knowing this goal ahead of time will help you make the most of your landing page.
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Design to Convert – Once you determine your goal, the next step is to design a page that will get visitors to the action you want them to take. Keep your page design simple and streamlined, with limited distractions that may take visitors away from the action.
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Optimize for Mobile – Since mobile internet search is now more popular than desktop, it’s essential that your landing page is optimized for any device. Make sure all the graphics are swipeable and the buttons are easily visible on a small screen.
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Include CTA – A Call-to-Action (CTA) is the sentence or image that invites the visitor to take the specific action you want. Make sure your CTA stands out on the page and is easy to click on and understand.
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Optimize for SEO – Seach engine optimization (SEO) is essential for getting found on search engine results pages. Include keywords in the page URL, page titles, headings, meta tags, and content.
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Measure Analytics – Finally, measure your landing page’s success by recording data on the page views, click rates, and conversions. This data will help you optimize future campaigns and get better results with each launch.
Creating a successful landing page requires some thought and planning, but with a few tips, you can quickly create a great page to convert visitors into leads. Make sure to keep your design simple, include a Call-to-Action, and use SEO tactics to get found on search engine results pages. Measure your results, and use the data to optimize future campaigns and get even better results.