How CTR Affects Organic Rankings

CTR, or click-through rate, is a metric that measures the number of clicks on a link compared to the number of times the link is shown. It is often used as a metric to determine how well an organic ranking is performing since search engines prefer higher CTR, as it indicates that people find the link relevant and helpful. A good example of how CTR affects organic rankings is how Bing and Google use CTR to determine how websites and webpages rank in the organic search engine results pages (SERPs). Bing will rank a webpage higher if it has a higher organic CTR, while Google uses organic CTR as a way to assess the overall quality of a webpage. In both cases, higher CTR means more organic visibility, which leads to improved rankings.