These days, with the ever-growing popularity of email, people’s attention span when it comes to reading emails is also increasing. This is an interesting development, as it means that email campaigns now need to be more compelling and impactful in order to capture an audience’s attention.
Experts say that the reason behind this increase in email attention span can likely be attributed to a few factors. Firstly, people are becoming more comfortable and familiar with the communication channel of email, leading them to be more inclined to spend the attention necessary to properly read emails.
Furthermore, people understand that the digital medium of email is one of the best ways to share information and stay connected. Businesses and other organisations are increasingly using email as a way of promoting their services or advertising their products, making it even more important for users to pay attention to emails. On the customer service side, email has also become a key way of providing a customer with a personalized and helpful experience.
It is also interesting to note that the design of emails, their format, and the manner by which they are written are also factors which affect the attention span of a reader. For example, emails which contain longer text tend to be skimmed more quickly, while emails that focus on eye-catching visuals and short snippets of text typically capture more attention and can encourage readers to click to a website or landing page.
Finally, mobile users are now more likely to pay attention to emails than desktop users. This can likely be attributed to the fact that more people now access emails with their phones, and phone screens are often smaller and more conducive to quick skimming.
All in all, it is clear that email attention span is on the rise, a development which marketers should take into account when constructing compelling emails for their campaigns. By focusing on eye-catching visuals, short text snippets, and a mobile-friendly design, emails can increase the likelihood of users reading the message in full.