Video content as part of SEO, or search engine optimization, is an effective way to increase visibility and engagement, but it can be challenging to optimize for SEO purposes if the content isn’t found on Google’s search engine. Fortunately, there’s a way to make your videos SEO-friendly: by providing video transcripts.
When you provide video transcripts, you make the content contained within your video accessible to a range of search engine crawlers. This increases the chance that your video will appear in relevant search engine results. As a result, you’ll have a better chance of being seen by potential customers.
Another benefit of providing video transcripts is that it helps to drive website traffic. By providing a transcript of your video, you’re giving search engine crawlers a more comprehensive look at the content contained within. This, in turn, increases the odds that your video will appear in the SERP results for more relevant searches. Furthermore, because the transcript is organized in an easier way for crawlers to consume, Google can better understand the kind of content contained in the video and thus, rank it better.
In addition, video transcripts make content easier to consume for mobile users. According to researchers, mobile users revolve around video content. By providing a transcript of your video, viewers are given an option to read through it instead of watching the video. This can be particularly helpful for viewers who don’t have access to sound or who might not have the time to watch the entire video.
Finally, providing video transcripts can help boost the user experience. By including a copy of the transcript on the page, readers can search for specific sections of the video without having to watch the entire thing. In other words, by helping people find what they’re looking for faster and easier, video transcripts can result in improved engagement and better user satisfaction.
In conclusion, providing video transcripts is an effective way to improve your SEO efforts. Not only does it make your video content search engine-friendly but it also helps to increase website traffic, makes content mobile-friendly and boosts the user experience. As such, incorporating video transcripts into your SEO strategy is a great way to help your video content stand out online.