How SEO Companies Use Google Analytics For Insights

SEO companies can use Google Analytics to gain insights into their clients’ websites. For example, they can use it to track page views and other website metrics, as well as to monitor user behavior, such as which pages are most frequently visited and how long visitors are staying on a page. They can also use Analytics to monitor how different keywords are performing, giving them insight on how to improve search engine rankings. Additionally, they can use Analytics to measure conversions and goals, helping them to identify potential opportunities and optimize campaigns.