As a business owner, you know that having a strong SEO (Search Engine Optimization) strategy is a key component of your digital marketing plan. However, it can be difficult to tell whether or not you’re on the right track with your SEO efforts. To get an accurate assessment of your SEO performance, it’s important to track and analyze several crucial metrics. Here’s how to assess your SEO.
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Track Your Rankings: One of the best ways to gauge your SEO performance is to track how your website is ranking on search engines. Start by researching the relevant keywords your target audience is likely to use and use tools like Moz or SEMrush to track how your website is ranking for these particular keywords. It’s important to track your rankings over time and make necessary changes to your SEO strategy to improve your rankings.
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Monitor Your Traffic: Keeping track of your website’s traffic is another great way to assess your SEO performance. Look at Traffic Sources in Google Analytics to see which sources are driving the most traffic to your website and look at your Top Pages report to see which pages are attracting the most visitors. You should also take a look at your Bounce Rate to see what percentage of visitors are leaving your website after visiting only one page.
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Analyze Your Content: Content is king when it comes to SEO, so it’s important to make sure your content is meeting search engine requirements and optimized with targeted keywords. Use tools like Screaming Frog to analyze your content and factor it into your overall SEO assessment.
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Check Your Links: External links are an important part of SEO and link building. Doing a link audit of your website can tell you how many links your website has and the quality of those links. Tools like Ahrefs and Majestic can help you check your backlinks and take appropriate action if any low-quality or spammy links are discovered.
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Review Your Backend Code: Checking your website’s HTML and CSS code can provide valuable insight into your SEO performance. Look for any pages with error codes like 404 or missing meta tags and address any issues immediately.
Assessing your website’s SEO performance is essential for improving your digital marketing and staying ahead of the competition. By tracking these important metrics and reviewing your tech stack and code regularly, you’ll be able to accurately assess your SEO and take the necessary steps to improve it.