Here are some tips on how to build an e-commerce brand using Instagram when you have no followers:
- Utilize influencers and micro-influencers. Reach out to people in your industry (or related industries) with an engaged following and offer them a free sample in exchange for an honest review.
- Take advantage of relevant hashtags. Use hashtags that target those interested in your product by doing research to find what terms and phrases are being used by influencers in the same space.
- Research your competition. Follow and interact with your competitors’ followers and make sure to post better content than them. This way you can start to attract their audience and grow your following.
- Develop unique visuals. Quality visuals are key. Make sure your photos are clear, have good composition, and reflect your brand’s personality. Use popular branded Instagram stories and posts to engage followers.
- Engage and interact with your followers. Follow and comment on their posts and run giveaways to encourage activity and interaction on your page.
- Post consistently. Make sure you have a consistent posting schedule and post often to keep followers engaged.
- Leverage User-Generated Content (UGC). Encourage your followers to post their own content using your products and reward them for doing so. This will not only generate more content for your page but also show people that your product is popular and loved.