Are you looking for ways to boost your organic visibility in Google? Claiming knowledge panels in Google is a great way to get extra visibility in search engine results pages (SERPs). Knowledge panels are Google’s answer for providing quick, precise facts about a person or business to a user. They are also incredibly helpful for businesses to get more organic visibility in the SERP.
In this article, we’ll look at what a knowledge panel is and why it’s important, how to claim a knowledge panel on Google and some tips and tricks to maximize visibility.
What is a knowledge panel? A knowledge panel is an information box in the search engine results page (SERP) that presents brief facts about a person, company or other entity. The box appears on the right side of the SERP, usually next to the search results, and typically consists of a photo and brief facts such as name, date of birth, website, etc.
Why is claiming a Google knowledge panel important? It’s important to be featured in Google’s knowledge panel because it gives users who are searching for you an easy way to find accurate and quick facts about you or your business. The presence of the knowledge panel can also increase trust and credibility, as the information that appears is publicly available and widely trusted.
It also can have a direct impact on the organic visibility of your website and overall brand. Google tends to feature entities that have claimed knowledge panels in the SERP, so being featured in one will help to get your website or brand more visibility.
How to claim a knowledge panel on Google The good news is that you don’t have to do anything to get your knowledge panel to appear in Google. The bad news is that you can’t guarantee that a knowledge panel will appear within the search results.
However, if you think you should be featured in a knowledge panel, you can try to influence the process by claiming the knowledge panel yourself.
To do this, you’ll need to create and/or claim your profile on Google My Business. Once you’ve done this, you can start to submit facts you want to be included in the knowledge panel.
Google uses two sources of information when building knowledge panel information: direct information from the entity, and publicly available information from the web. Claiming the knowledge panel will give Google more accurate and timely details to work with.
When claiming a knowledge panel, make sure you use accurate information that is up to date and relevant to your business. It’s also important to use the same language for each piece of information, such as name, address, website, etc.
Tips and tricks for maximizing visibility Once you’ve claimed your knowledge panel, there are a few ways to optimize it for maximum visibility. The following tips will help you make the most of your knowledge panel:
• Add relevant images and videos – adding visual elements to your knowledge panel will make it more appealing and eye-catching
• Keep information up-to-date – double-check your contact details, location addresses and website links to make sure this information is always accurate
• Add internal links – add links to important pages on your website to help users quickly access the content they’re looking for.
• Monitor your presence – track your presence in the SERP and monitor your ranking for relevant terms so that you can adjust your strategy as needed.
Conclusion Having a presence in the searches can have a huge impact on your organic visibility, and claiming a knowledge panel is a great way to do this. By submitting facts to Google, you can be featured more prominently in the SERP and potentially rank higher for relevant terms.
By following the tips and tricks outlined in this article, you’ll be able to get the most out of your knowledge panel and increase your organic visibility in Google.