How to create a minimalist ecommerce design that increases conversions

February 22, 2023

Start with a simple, clutter-free homepage. Use a clear navigation bar with a single search bar and minimal text to make it obvious what the website offers.
Strategically use whitespace and grid-based layouts. Use a simple color palette with minimal colors, and unify them across the site.
Utilize powerful visuals with large product images and simple layouts. Avoid placing too many images or text on the same page, or use parallax scrolling to draw attention to limited, important content.
Incorporate user-friendly features as much as possible. Offer in-page checkout, make sure the checkout process is easy and streamlined, and incorporate quick navigation with thoughtfully labeled categories.
Implement a customer feedback system. This can be in the form of a customer survey or comments section where customers can post their opinion. Gathering customer feedback can help you identify what is working and what isn’t in order to improve the user experience.
Make sure the site is optimized for mobile. This is especially important for e-commerce sites, since nearly 60% of sales are done on mobile devices. Optimize for speed, use clean and responsive designs, and simplify the checkout process for easier conversions.