Creating an effective website is key to converting visitors into customers. Knowing what elements to consider in the design can ensure your website looks and functions in the best way to convert more customers.
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Pre-Design Considerations: Before beginning the actual design process, consider the purpose of the website, the audience you’re trying to reach, and the type of content you plan to share. Thinking of what these elements are upfront can help you create a clear, focused design.
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Clear, Easy-to-Follow Navigation: Website visitors should be able to easily find the information they’re looking for with concise, easy-to-follow navigation. Consider utilizing a customer journey map to create a logical navigational structure for users.
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Optimize Page Load Time: Visitors don’t like to wait for websites to load. That’s why optimizing page load time is essential for websites that aim to convert visitors into customers. Reduce image sizes and compress code to decrease page load time and prevent visitors from leaving in frustration.
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Focus on the Quality of Content: Quality content is key when it comes to converting visitors into customers. Instead of creating a website full of sales-speak or promotional content, create helpful articles, how-to guides, and videos that add value for people.
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Utilize Calls-to-Action: One of the most important aspects of website design when it comes to conversions is calls-to-action. These are prompts within your website that tell visitors what to do and where to go next. They should be located in strategic, easy-to-see spots where they can easily guide visitors to the desired action.
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Make Your Website Mobile Friendly: Mobile devices make up a large portion of website visits, so making sure your website is optimized for mobile is critical. Additionally, since Google uses mobile-first indexing, a website that is not mobile friendly will not rank as well in search engine results.
By following these steps and focusing on the various elements of website design, you can hopefully increase the amount of visitors that convert into customers. The most important thing is to remember to not just focus on design, but also on providing high-quality content and the best user experience possible.