How to design an ecommerce site that is easy to navigate for international customers

Provide an intuitive site navigation: Utilize a global navigation across the top of the page, with simple and intuitive labels for product categories and search capabilities. Additionally, include a global sidebar that contains links for shipping rates, product returns/exchanges, and customer service/support.

Use clear visuals: Employ visuals such as videos, images and infographics to illustrate products and customer stories. Also, utilize hover state effects to clearly display rankings and ratings.

Offer multilingual customer service: Make customer service and support available in many languages so that customers can get their questions answered in the language they are most comfortable with.

Offer a localized shopping experience: Enable customers to switch currencies, modify shipping and payment options, view product descriptions in their native language and view accurate product prices on their home currency.

Utilize Universal design elements: Use universal design elements such as WCAG 2.0 compliance and mobile-responsive design. This will ensure the website is accessible to different global audiences.