How to Do Keyword Research with Examples and Tips

October 12, 2022

Start With Brainstorming And Research – Brainstorming can help you identify the words and phrase that best describe your topic. Once you have some keywords in mind, research them to identify related topics and synonyms.
Use Keyword Research Tools – Tools like Google Ads Keyword Planner, Ubersuggest and others can help you identify relevant keywords with high search volume.
Analyze Your Competitors – Check out the keywords your competitors use to optimize their webpages or to target in their ads.
Use Long Tail Keywords – Long tail keywords tend to have lower competition than generics. These phrases are more descriptive and often used by users in the later stage of their buying cycle.
Check Queries And Reviews – Monitor relevant queries and reviews of your products and services to see what terms customers use.
Stay Up To Date With Trends – Trends come and go and keyword research is no different. Use tools like Google Trends and Bing Trends to keep up with the latest trends in your niche.
Monitor Your Rankings – Track your rankings for the keywords you selected to get an idea of how your optimization efforts are performing.
Refresh Your Content – Make sure to update your content regularly, cover different topics and use synonyms in your keyword optimization efforts to keep it fresh.