How to Do Multiple Location SEO
As businesses expand into multiple locations, they must optimize their search engine optimization (SEO) to drive more foot traffic to each site. Multiple location SEO focuses on the optimization of websites, content, and directories to ensure search engine visibility of each location on a local level. This guide will provide tips and tricks to help businesses effectively optimize SEO for each of their locations.
- Optimize Each Location Page
Every business must create a unique and optimized web page for each one of its respective locations. This requires properly filling out the contact and location details in the ‘About Us’ section, such as the name, address and phone number of the location. Including localized keywords, such as the city and zip code is also beneficial for targeting potential customers in the respective area. Additionally, creating relevant content for each location that is unique to that particular site can help maximize local visibility even further.
- Take Advantage of Local Directories
Adding each location to local directories, such as Google My Business (GMB) and Yelp, can provide a significant boost to visibility and queries. Including accurate, consistent, information like name, address, phone number, website, services and hours of operation helps tell search engines that your multiple locations are legitimate. Utilizing all of the features in GMB and linking to related social media accounts can assist in even more exposure and increased brand recognition.
- Build Links Strategically
Establishing relationships with local newspapers and bloggers, whilst also participating in conferences and events related to the specific location can help generate high-quality backlinks for each business site. Utilizing press releases, social media campaigns and content marketing, specifically for each location, can also contribute to increasing organic search ranking results.
- Regularly Monitor Competitors
It is important to check in regularly to see what your competitors are doing to promote their multiple locations. Reviewing their SEO efforts, such as keyword usage and link building, can provide valuable insights and ideas for improving your own SEO strategy.
By following these tips, businesses can effectively optimize SEO for each of their multiple locations, increasing online visibility and driving more local customers to each of their physical locations.